Marketing Trends – And How Selfie Mirror Can Help!

Over the course of the last 12 months the events and entertainment industry has seen many changes that we hope you’ve embraced and capitalized on. From personalization to the ever-increasing popularity of experiential marketing, the market we operate in continues to adapt to the shifting expectations and demands of consumers.

So what’s next?

We’ve taken a look at the emerging trends in order to help you get a head start in planning your marketing activities in order to deliver real value and return on investment!


The Where and the Why

Creating memorable, interactive experiences has been a focus in order to increase engagement. But how do you up the ante?

Where you hold your event will be a game changer!

In 2019, there will be a focus on sourcing and booking quirky, unconventional venues that spark interest, and build a buzz around your event. To create unforgettable memories, help your clients source venues that they and their guests never thought they would see the inside of. Be creative and really push the envelope.


Use Technology to your Advantage

Of course for most of us, using technology isn’t anything new. But in the year ahead, guest expectations of how they interact with technology will change. Artificial Intelligence (AI) has become a mainstay in consumers’ everyday lives.

AI can transform the way you operate – allowing you to analyze consumer behavior and search patterns, utilize data from social media platforms and blog posts in order to better understand how users and customers find your products and services.

Consumers also expect technology to enhance and improve their lives and so when you plan an event they will expect technology to smoothly and seamlessly connect them and your brand. Facial recognition software, in-time audio and chatbots are tools all available to you and should be maximized.


Converging Offline and Online is Vital

Social media sharing is the norm for meetings and events. The focus now should be on creating powerful experiences in the room that coalesce and allow you to create an impactful social media campaign.

Plan and execute an event that creates memorable moments that your guests can help but share. Create meaningful connections with your audiences by using surprising or even shocking experiences that your guests just can’t keep to themselves.

Make sure to plan ahead with hashtags that you share in advance in order to build suspense around your event and once live see how an engaging offline experience can ‘take off’ online.


Meaningful, Personal Messages Matter

Your guests and attendees want more. They aren’t going to stay around for a sales pitch or boring, bland corporate message. You need to get to know your customers and fully understand how your brand aligns with their wants, needs and aspirations. And that comes from focused planning and analysis of that data from your past events and attendees.  

Standing out in 2019 will only happen if you personalize your marketing – that means personalized content, products, emails and experiences.

96% of marketers believe that personalization advances customer relationships, so deep dive into your brand values, what sets you apart and give your attendees meaningful stories and content that they can really connect with.


Video is King but What’s the Ace?

Video remains one of the most powerful tools in your marketing arsenal. Views online and engagement of videos outstrip any other content. Some 75% of marketers stating that video has helped increase their company sales.

If you aren’t already, you should embrace video and start using it to post live events and behind-the-scenes videos.

This year, live video feeds will continue to explode, but you are going to have to up the ante and get more creative. So say hello to Virtual Reality (VR). The technology is incredibly engaging and draws  viewers into the action, creating a fully immersive experience.


As consumers seek out more personalized experiences and deeper connections, data and new technologies are the key tools that you should leverage in your marketing activity.

Make sure you and your team are ready for the changes the new year will bring – staying on top of the latest trends should put your business ahead of the game in 2019. Give us a call and let’s chat about how Selfie Mirror can help bring your experiential marketing campaign to the next level!

417 Magazine x Selfie Mirror Experience

Every year 417 Magazine hosts The Faces of 417-land. This event honors the best of the best who are making an impact in the community.

This year’s event was hosted at Physique Fitness and organizers wanted to mark the event with an engaging experience for all honorees and their guests.

With the faces behind successful local businesses gathering together, 417 Magazine wanted to immediately catch the attention of all guests and create a fun spectacle that would make guests come together and interact even more.


417 Magazine wanted to reflect the 417 Faces theme and capture all the honorees in a candid, relaxed manner that reflected the fun festivities of the evening.

To deliver this, Selfie Mirror Springfield developed a bespoke experience that leveraged the digital capabilities of the Mini Mirror. The Mini Mirror was chosen as the perfect addition to the event as it needed minimal space for set-up, but is packed with innovative technology and customizable features.

Selfie Mirror Springfield wrapped the Mini Mirror with the 417 corporate branding and created a fully branded interactive touchscreen and customized digital overlays that reflected the event branding.  

Instant Photo Sharing was also enabled giving guests the chance to share their images instantly to email, text and social media.


  • Over 150 guests were utterly enthralled by the Mini Mirror and loved the chance to take selfies directly through their reflection in the Mirror
  • Content wasn’t just limited to selfies, as users got creative and created GIFs, and boomerangs
  • Users loved sharing their images, GIFs and videos to social media and the event’s social reach was boosted even further through the use of designated hashtags.

Planning an event or brand launch? Contact our creative team for some inspiration.

Top Wedding Venues In and Around Springfield

Top wedding venues in and around Springfield


Planning your big day and not sure where to start?

Well first things first you’ve got to pick your venue. This will set the tone for the rest of your big day. From cozy to stately, edgy to tradition, we’ve selected some venues to inspire and help you plan your perfect day.

Have a look and hopefully you will find a venue that reflects you as a couple and will give you and all your guests an unforgettable day and night.

Greenhouse Two Rivers

Greenhouse Two Rivers is a 7,000-square-foot all-glass greenhouse sitting on 20 acres with a pond and beautiful views. The rock wall and greenery can surround 300 guests.  This new, luxurious and all-glass greenhouse-style venue is located on 20 acres of beautiful, lush land with unparalleled panoramic views of its surroundings. This venue creates an outdoorsy, private and one-of-a-kind experience for your wedding or event that is sure to leave a lasting impression on you and your guests.


Haseltine Estate

A majestic 1897 Missouri mansion surrounded by breathtaking grounds, Haseltine Estate combines revered class with rural ambiance to provide an ideal setting for your beautiful beginning. Located on 10 acres just five miles west of the Springfield, MO public square, Haseltine Estate is a unique wedding venue that combines past and present, bridging history and the making of new moments. Once a stunning private estate, Haseltine Estate is a charming oasis where guests can gather in a relaxed, secluded setting, and is now exclusively available for your wedding ceremony, reception, or both. 


Hotel Vandivort

Hotel Vandivort is a stunning historic hotel wedding venue located in Springfield, Missouri. Inspired by Springfield’s rich history and culture, Hotel Vandivort capitalizes on its vibrant downtown setting to offer a truly authentic experience. The hotel offers two distinct event spaces: the Vandivort Ballroom and the Cornerstone Room. The Vandivort Ballroom is located on the top floor and boasts 2,800 square feet. It is ideal for large gatherings. The ballroom can comfortably accommodate up to 200 wedding guests.


Historic Firehouse No.2

Beautifully restored today, Historic Firehouse No. 2 was Springfield, Missouri’s first non-volunteer Fire Station from about 1900 until the building next door burned down around 1987. The space where that building burned down has been transformed into the most gorgeous courtyard garden where ceremonies are held outdoors. It is an eclectic and unique venue, bringing a lovely mix of different styles sure to charm. Historic Firehouse No. 2 boasts a 6,000 square-foot garden bursting with beautiful, seasonal flowers and shrubbery, chirping birds, and a peaceful, trickling fountain. For an indoor ceremony, the main hall is available and accommodates up to 250 guests. With an elegant, vintage ambience, Firehouse No. 2 will give you a wedding to remember, all with the signature southern charm. 


Old Towne Event Center

The Old Towne Event Center is located just outside of Springfield and is an elegant wedding venue in Republic, Missouri. The spacious venue offers a rustic, urban loft setting for weddings and events of any size. Have your guests enjoy a large greenscape balcony and enter into a large gallery before entering one of two beautifully appointed ballrooms through arched French doorways. This sankaty boasts 6 copper and crystal chandeliers, cherry wood floors and plantation shutters for a quiet elegant ceremony or reception. The Brandt Point Ballroom showcases over half a dozen crystal baccarat inspired chandeliers hanging from an open industrial ceiling.


The Diamond Room

So much more than a wedding venue, the Diamond Room is the perfect backdrop for your wedding, reception or both. With sparkling chandeliers, elegant draping, black Chiavari chairs, a spacious dance floor, plenty of parking and with three rooms available, finding the perfect room for your big day couldn’t be easier. For large weddings, the Diamond Room main room is the one for you. Smaller weddings or receptions will love the Santa Maria Lounge. The Diamond Room also has space for small outdoor weddings that can seat up to 80. The Diamond Room is also an all inclusive venue that provides onsite catering by Simply Delicious, voted Best Caterer for 417 Magazine 2013, 2014, 2015, 2016 & 2017.


The Savoy Ballroom

The Savoy Ballroom is one of the most exquisite event venues in Springfield, Missouri. Built in 1900, featuring grandeur architecture and royal elements, the event venue in one of the largest venues in southwest Missouri. When your event is located in the beautiful interiors of The Savoy Ballroom, you can be sure the setting, ambience, and decor will feel no less than royally luxurious. With gleaming original maple hardwood floors, high ceilings with crystal chandeliers, brightly lit interiors, gorgeously landscaped private courtyard, mahogany Chiavari chairs, and black and white floor-length table drapes highlighting the room, The Savoy Ballroom is spacious, beautiful, and picturesque. 


The Old Glass Place

The Old Glass Place is a unique wedding venue in Springfield, Missouri. This industrial venue, conveniently located in the downtown area, is perfect for a wedding with a twist. With a unique ballroom that can hold up to 551 guests, The Old Glass Place and their team offer maximum versatility allowing you to create the wedding of your dreams. The Old Glass Place has two event areas that are included when you book. The large room can be completely personalized for your style, while the front Area is great for bar, cocktail tables, food and photo booths.


The Veridian

Located in the heart of historic downtown Springfield, Missouri, The Veridian is a premier location for your wedding. The state of the art venue boasts a spacious and flexible atmosphere that can accommodate up to 300 guests. At The Veridian, you and your guests have access to the main lobby, banquet hall and outdoor deck overlooking downtown Springfield.  The historic Veridian was renovated in 2010, but still maintains its historic architecture and feel. It is minimally decorated to allow you the liberty of creating your own unique vision. With great lighting, large windows, a spacious atrium, a lobby area and an outdoor patio, this space is a great choice for your wedding.


425 Downtown

Located on historic Walnut Street in downtown Springfield, 425 Downtown is the perfect place for your special event. A beautiful atmosphere and top-notch service, it’s perfect for wedding ceremonies, rehearsal dinners or receptions. The industrial interior features exposed brick and old wooden beams on the ceiling and an incredibly unique wooden halo that offers countless decorating opportunities. This venue is perfect for a modern celebration, but also perfect contrast for a more elegant style. 425 Downtown can host up to 200 for a seated wedding reception or more for a cocktail style reception and up to 150 people for both ceremony and reception.


Now you have your venue sorted, let us look after your entertainment. Contact our team for some inspiration today.