Over the course of the last 12 months the events and entertainment industry has seen many changes that we hope you’ve embraced and capitalized on. From personalization to the ever-increasing popularity of experiential marketing, the market we operate in continues to adapt to the shifting expectations and demands of consumers.
So what’s next?
We’ve taken a look at the emerging trends in order to help you get a head start in planning your marketing activities in order to deliver real value and return on investment!
The Where and the Why
Creating memorable, interactive experiences has been a focus in order to increase engagement. But how do you up the ante?
Where you hold your event will be a game changer!
In 2019, there will be a focus on sourcing and booking quirky, unconventional venues that spark interest, and build a buzz around your event. To create unforgettable memories, help your clients source venues that they and their guests never thought they would see the inside of. Be creative and really push the envelope.
Use Technology to your Advantage
Of course for most of us, using technology isn’t anything new. But in the year ahead, guest expectations of how they interact with technology will change. Artificial Intelligence (AI) has become a mainstay in consumers’ everyday lives.
AI can transform the way you operate – allowing you to analyze consumer behavior and search patterns, utilize data from social media platforms and blog posts in order to better understand how users and customers find your products and services.
Consumers also expect technology to enhance and improve their lives and so when you plan an event they will expect technology to smoothly and seamlessly connect them and your brand. Facial recognition software, in-time audio and chatbots are tools all available to you and should be maximized.
Converging Offline and Online is Vital
Social media sharing is the norm for meetings and events. The focus now should be on creating powerful experiences in the room that coalesce and allow you to create an impactful social media campaign.
Plan and execute an event that creates memorable moments that your guests can help but share. Create meaningful connections with your audiences by using surprising or even shocking experiences that your guests just can’t keep to themselves.
Make sure to plan ahead with hashtags that you share in advance in order to build suspense around your event and once live see how an engaging offline experience can ‘take off’ online.
Meaningful, Personal Messages Matter
Your guests and attendees want more. They aren’t going to stay around for a sales pitch or boring, bland corporate message. You need to get to know your customers and fully understand how your brand aligns with their wants, needs and aspirations. And that comes from focused planning and analysis of that data from your past events and attendees.
Standing out in 2019 will only happen if you personalize your marketing – that means personalized content, products, emails and experiences.
96% of marketers believe that personalization advances customer relationships, so deep dive into your brand values, what sets you apart and give your attendees meaningful stories and content that they can really connect with.
Video is King but What’s the Ace?
Video remains one of the most powerful tools in your marketing arsenal. Views online and engagement of videos outstrip any other content. Some 75% of marketers stating that video has helped increase their company sales.
If you aren’t already, you should embrace video and start using it to post live events and behind-the-scenes videos.
This year, live video feeds will continue to explode, but you are going to have to up the ante and get more creative. So say hello to Virtual Reality (VR). The technology is incredibly engaging and draws viewers into the action, creating a fully immersive experience.
As consumers seek out more personalized experiences and deeper connections, data and new technologies are the key tools that you should leverage in your marketing activity.
Make sure you and your team are ready for the changes the new year will bring – staying on top of the latest trends should put your business ahead of the game in 2019. Give us a call and let’s chat about how Selfie Mirror can help bring your experiential marketing campaign to the next level!